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Apple, Inc. (NASDAQ: AAPL) is a juggernaut that just won't stop being successful. Although sales of its iPod digital music players have waned a bit in recent memory, the company is selling boatloads of its newer iPhone 3G, which are also iPods in case you have forgotten. But one area that just won't get as much mainstream press is the incredible success Apple is having getting more customers to buy its computers.

Apple moved into the third spot in the U.S. in PC sales recently -- overtaking Taiwan's Acer -- and now is the world's sixth-largest seller of computers in addition to the third place ranking in the U.S. For Apple to make these kinds of strides among the commodity companies that all pretty much sell the same product with Microsoft Corp.'s (NASDAQ: MSFT) Windows Vista operating system is quite the achievement. And remember, on all those new Apple machines comes Microsoft's main consumer nemesis -- the Apple Mac operating system (also enjoying leaps in market share).

If Apple CEO Steve Jobs planned on the iPod and iPhone causing so much market stir that it would actually lead to more Mac PC sales, he was right. Apple has never had the market share it has now and it's done nothing but grow for over a year now. IDC analyst Loren Loverde told CNET, "They've got great products and they are executing well ... they are benefiting from the excitement and press over their other products." That quote describes the halo effect Apple continues to have right now which is benefiting more areas of its business than just the iPod/iPhone universe. Jobs:1, Microsoft:0. For now, at least.

Apple Inc. (NASDAQ: AAPL) is reporting its fiscal third quarter financial results Monday, July 21, after the close. The question is not only what Apple will report, but also how the Street will react, and most important, is it a buy ahead of earnings?

In terms of numbers, according to Thompson Financial's survey of analysts, Apple is expected to report net income of $972.6 million, or $1.08 per share, on sales of $7.4 billion. That's an 18.9% profit growth and a 37% sales growth.

Investors will be interested in the following:

iPhone sales numbers for Q3 may not interest investors that much, as the new 3G iPhone was released in fiscal Q4, and that is expected to be the main driver of iPhone sales going forward. The launch, despite its technical glitches was very successful, but investors might be concerned over Apple's ability to supply the demand. Already German and many U.S. stores have experienced shortages.

The video pay-per-view business would probably be pretty good if almost every company in the world was not already in it. Starting with Apple (NASDAQ: AAPL) and running across a wide spectrum of firms all the way to the telecom companies and cable, video-on-demand subscription services are available to consumers in bunches.

Amazon (NASDAQ: AMZN), which already has a foothold in the business, is about to go back for more. According to The New York Times, "Customers of Amazon's new store will be able to start watching any of 40,000 movies and television programs immediately after ordering them because they stream, just like programs on a cable video-on-demand service." In other words, the customers will not have to wait for the files to download, which does not take all that long on most good high-speed connections.

The launch seems like an odd way to waste the time of Amazon's management. It really has nothing special to make its service stand out among all the others. So, why bother?

Amazon has had some skill doing well in businesses where others have not. It moved from selling books to offering everything from consumer electronics to DVDs online and has profited well from it. A number of other companies who have tried to get into the niche have failed.

Amazon may simply be launching a new VOD service because it can. It may be something that strengthens it bond with customers, but nothing more.

Douglas A. McIntyre is an editor at 247wallst.com.

Most investors probably think that PC sales in the U.S. are a bit slow these days because of the recession. Now, they can sleep better because industry figures for Q2 show they are right. According to The Wall Street Journal, "Gartner Inc. said world-wide PC shipments grew 16% in the period, with U.S. shipments growing 4.2%."

The only real warning sign in the data is that units sales growth is slowing some in Asia. Dell (NASDAQ: DELL) and Hewlett-Packard (NYSE: HPQ) still have the largest market shares worldwide while Apple (NASDAQ: AAPL) shipments grew 38% in the U.S. during the period.

The important news is that Asia may not be able to make up for slowing U.S. sales growth. If formerly hot markets like China and India are not doing terribly well, the entire PC industry is in for a choppy time.

The data contradicts information from the recent Intel (NASDAQ: INTC) earnings. Not only is the company doing well, it said the rest of the year looked bright. Someone must be doing OK selling PCs and servers somewhere. The Gartner research appears to say otherwise.

For investors in PC and chip companies, it appears the information about how the industry is doing has become confused. Now they can join shareholders in almost every other sector of the market where no one seems to have a handle on what is happening.

Douglas A. McIntyre is an editor at 247wallst.com.

Before the bell: Futures higher ahead of housing data and a wave of earnings; JPM, KO already reported

Nokia Corp. (NYSE: NOK) shares are up over 7.4% in premarket trading after the world's largest maker of handsets said second-quarter profit fell 61% to $1.75 billion, or 46 cents per share, while sales rose 4% to $20.87 billion. Excluding items, Nokia's profit rose 8% to $2.18 billion. Nokia beat estimates of earnings of 56 cents per share on $20.05 billion in revenue, according to Thomson Financial. The mobile phone maker slightly raised its forecast for the mobile phone industry, saying volume would grow 10% or more in 2008.

Continental Airlines (NYSE: CAL) are up again this morning after climbing 38% Wednesday with the rest of the airline stocks. Continental swung to a second-quarter loss, hurt by record high fuel prices and weakening economic conditions. Still the losses of $3 million, or 3 cents per share, or excluding one-time items totaled $25 million, or 25 cents per share, beat expectations of a loss of 49 cents per share.

Yum Brands (NYSE: YUM) shares are down 4.3% in premarket trading after it reported a second-quarter profit of $224 million, or 45 cents a share. Revenue rose to $2.65 billion from $2.37 billion a year ago. While this beat estimates, and while the company raised its earnings growth forecast for the full year to 12% from 11%, investors were concerned about rising food costs which hurt profit margins in the second quarter.

It seems that Apple Inc. (NASDAQ: AAPL)'s new 3G iPhone was sold out in Germany after less than a week. Deutsche Telekom AG's T-Mobile division sold 15,000 iPhones and it's not clear when Apple will be able to deliver more iPhones for the German market, Financial Times Deutschland reported.

Before the bell: Futures lower ahead of data, earnings, despite Intel

Sun Microsystems (NASDAQ: JAVA) shares are trading nearly 8% higher in premarket action after announcing earnings forecast that was better analysts had expected.

Seagate (NYSE: STX) shares, however, dropped over 9% in after-hours trading Tuesday, after it forecast first quarter earnings below Street's estimates.

Sprint Nextel (NYSE: S) saw its shares jump 9.44% Tuesday. Reports say that SK Telecom is in talks with Sprint over potential deals.

Cleveland-Cliffs (NYSE: CLF) said it's going to buy Alpha Natural (NYSE: ANR) for $10 billion in cash and stock, putting a 35% premium on Alpha's stock. ANR shares are trading 27% higher in premarket action. CLF's, 4.5% lower.

So the Wall Street Journal and a few blogs reported that Apple Inc. (NASDAQ: AAPL) said Tuesday it has filed a suit against Psystar Corp., a Florida-based company that makes and sells computers that run Leopard, Apple's Macintosh operating system software. The suit was filed July 3.

Apple seems to think that Psystar is infringing its copyrighted computers as Psystar's $600 Open Computer "violates an Apple policy that forbids people from installing Apple's Macintosh software on anything other than an Apple-labeled device."

But according to AppleInsider, "A representative for the company, identified only as Robert [argues] that the Mac OS X end-user license agreement, which prohibits third-party installations of Mac OS X on non-Apple hardware, stands in violation of antitrust laws." Rodolfo Pedraza, Psystar co-founder said in the past to the Journal that his company pays for every copy of the software it sells.

I understand what Apple is so worried about. If anyone remembers the IBM Clones of the 80s, they also remember that very quickly IBM has lost the leadership role in the market for IBM PC compatibles by 1990. It wasn't the end for International Business Machines Corp. (NYSE: IBM) as it derived a considerable income stream from license fees. But Macs are not just hardware, they're software too, and we all know what operating system has dominated those PCs. Microsoft Corporation (NASDAQ: MSFT) Windows has become the global leader.

So other than the fact that Apple has different rules on what can run on its computers, iPods and iPhones, including the strict iTunes/iPod relationship, seem strenuous to the extreme and definitely borderline violating some consumer protection laws, it's also possible Apple may be missing on a great opportunity here. The Journal mentions that No. 2 computer maker Dell Inc. (NASDAQ: DELL) is interested in making such Apple OS capable computers, meaning Apple see sales increase ten fold and capitalize on licensing fees as well as software sales.

Then again, knowing Jobs' strict attention to details, his Alpha personality and controlling nature, I'd say that's likely never to happen.

Palm (NASDAQ: PALM), the failing smartphone company, has launched a new version of its Treo handset. According to The Wall Street Journal, the new version of the product has newest Windows Mobile operating system, a GPS system and WiFi capability. It will run on the fast Sprint (NYSE: S) 3G network.

The new product is unlikely to help Palm, which trades at $5.42, down from a 52-week high of $19.23. For starters, the Treo will compete with another Sprint product, the well-regarded Samsung Instinct. The Apple (NASDAQ: AAPL) 3G iPhone is even more formidable competition. The fact that it sold one million units in its first three days on the market sucks a lot of demand for other products out of the market. And, why not throw in the RIM (NASDAQ: RIMM) BlackBerry.

Palm lost money last quarter. More importantly, the average price of its phones dropped sharply. Selling more handsets only helps so much when the yield-per-units is low.

The Treo may be a good product, but it comes into a crowded field that is already dominated by a few, very well-financed companies with more attractive offerings.

Why would anyone think Palm's shares would rally.

Douglas A. McIntyre is an editor at 24/7 Wall St.

Before the bell: Futures tumble on financials, ahead of data, earnings

Genentech Inc. (NYSE: DNA) said Monday its profit rose 5% on sales of its blockbuster cancer drugs to $782 million, or 73 cents per share. Excluding charges, the company earned 82 cents per share. Revenue rose 8% to just under $3.24 billion. The results did not meet analysts expectations, according to Thomson Financial, expected profit of 86 cents per share on revenue of $3.23 billion. The biotechnology company raised its full-year outlook on expectations for additional sales gains, allowing shares to trade 1.4% higher in premarket action.

The downgrades in financials continue. While Wachovia itself has been hit with downgrades two days in a row now,it cut AIG (NYSE: AIG) stock to Market Perform from Outperform. AIG shares are declining over 6.3% in premarket trading.

Staying with financials, the faith of Lehman Brothers (NYSE: LEH) is all but certain these days. LEH shares plunged some 40% in the past five days alone (81% yea-to-date) following speculation about clients leaving and a reported search for new strategic options. But can Lehman find any bidders? With employees controlling around 30% of the stock this would be a more difficult deal than usual. But as Lehman is being compared lately to Bear Stearns, the brokerage firm may not have much choice. LEH shares are declining yet another 2.4% in premarket trading after sinking over 14% Monday.

The new Apple Inc. (NASDAQ: AAPL) iPhone is even a bigger hit than analysts had expected. During its debut weekend, about a million units of the phone that can do everything but your taxes were sold. This number is already higher than earlier estimates from today Doug McIntyre has posted. Even Apple's prickly Chief Executive Steve Jobs was impressed.

"iPhone 3G had a stunning opening weekend," he said in a press release issued this morning. " It took 74 days to sell the first one million original iPhones, so the new iPhone 3G is clearly off to a great start around the world."

Indeed, diehard geeks camped out and around Apple and AT&T Inc. (NYSE: T) stores to be among the first to get their hands on the sleek new phone. A 22-year-old college student from New Zealand named Jonny Gladwell was the first to purchase the mother of all gadgets. He waited outside his Vodafone store for 60 hours, according to Vnunet.com. His parents must be proud (or horrified).

What makes this even more amazing is that many Apple fans are fuming over technical glitches and shortages of the phone their lives will not be complete without. Gizmodo dubbed this the iPocalypse. Mitch Wagner of Information Week argues that Apple has got some fence-mending to do with customers who clearly expected better.

By putting together information from several analysts around the world, Bloomberg figures Apple (NASDAQ: AAPL) sold as many as 425,000 iPhones the first three days the new handset was on the market. Figures show that the earlier version of the iPhone sold 270,000 units in the first two days it was for sale. Apple also has now partnerships with a large number of overseas carriers that were not in place for iPhone 1.0.

Piper Jaffray & Co figures that Apple will sell over four million iPhones this quarter. That means, with some growth, the handset could be on a pace to sell 15 to 20 million units a year.

While the iPhone sales projections are not impressive compared to the 400 million phones that Nokia (NYSE: NOK) sells each year, the fact that the Apple phone can move this many units at its high price is extraordinary. The cellphone market is currently troubled by the falling prices of handsets as more and more sales move to nations like China and India, and units sold in those countries generally go for low prices, leaving manufacturers with low margins.

Apple seem poised to take a very large part of the segment that all companies in the handset business want -- the expensive smartphone, which also brings carriers big data and voice subscription fees. Off to a flying start, Apple may just become a dominant player in the sweet spot of the industry.

Douglas A. McIntyre is an editor at 247wallst.com.

It is easy to forget that Apple Inc. (NASDAQ: AAPL) still faces problems with options-backdating accusations. The New York Times was good enough to remind the financial world of that today.

According to the paper, "A CLASS-ACTION lawsuit contending securities fraud and filed last month may force the Apple board to pay some attention."

While the Justice Department may still be looking into the backdating issue, civil suits may be a larger problem. They can be brought by any one of a number of Apple shareholders. They could drag on for years. The trouble could take up substantial management time and create large legal expenses.

Because of Apple's great success, it is easy to forget that the options trouble could go on for the rest of the decade. But, as long as the press wants to push the issue, it will probably be easier for people who want to try to take money from the Apple treasury to keep hanging around.

Douglas A. McIntyre is an editor at 247wallst.com.

After having monitored blogs and news of the iPhone 3G launch all morning and afternoon, the general feeling I get is that the launch of the iPhone 3G could be considered nothing less than a disaster. Blame Apple Inc. (NASDAQ: AAPL), blame AT&T Inc. (NYSE: T) -- but if you were brave enough to "have to have" an iPhone 3G on launch day, you may have a need for a stress ball by now.

It appears that Apple's integration with AT&T's activation system didn't fare so well on this day. Both companies should have known, like June of last year, that it would be a super-busy day for the iPhone universe. In what seems like a commonplace event on large product launches, activation servers crashed, software updates failed (even for the older iPhone owners who wanted to updated to the newer software) and scores of customers were left without working iPhones as the in-store activation process was completely fubar'ed by both companies.

For Apple to have such an awesome piece of hardware and software in the iPhone 3G, working with an aging and piecemeal telecom carrier was unfortunately a necessity. After all, Apple does not own a national wireless network with high-speed data capability. But the customer process failed miserably today -- something that zealous and exuberant iPhone 3G buyers should not forget. Did you really, really need that iPhone 3G today? If your answer is yes (yeah, right), you should have expected a nightmare. For many of you, that was delivered rather nicely. Hope you kept up with your pulse, eh?