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Valeant Pharmaceuticals (VRX - option chain) stock is trading lower today after an article in Barron's (subscription required) over the weekend said the company could see trouble ahead if its experimental epilepsy drug, which is undergoing the regulatory review process, is not profitable enough to offset declining royalties from its hepatitis C treatment. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on VRX.

This morning, VRX opened at $32.15. So far today the stock has hit a high of $32.95 and a low of $31.88. As of 11:30, VRX is trading at $32.07, down $1.21 (-3.6%). The chart for VRX looks bullish.

Teradata (NYSE: TDC - option chain) shares are rising today after the stock received positive coverage in Barron's (subscription required) over the weekend. An analyst wrote in the magazine that the stock could rise by as much as 80 percent over the next two years, helped by the company's high cash reserves, good client roster, and technical advantages. This could be a good sign for TDC. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on TDC.

TDC opened this morning at $29.58. So far today the stock has hit a low of $29.11 and a high of $29.75. As of 11:25, TDC is trading at $29.36 up $1.03 (3.6%). The chart for TDC looks neutral and S&P gives TDC a neutral 3 STARS (out of 5) hold ranking.

Assured Guaranty (NYSE: AGO - option chain) shares rose Monday after the stock received positive coverage in Barron's over the weekend. An analyst wrote in the magazine that shares of the stock could appreciate quickly since it is the only bond insurer among its competitors that still has the credit rating and financial strength to write insurance on new issues of municipal bonds and bond securitizations. Barron's also said that Assured Guaranty could have smaller-than-expected losses from claims. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on AGO.

AGO opened at $18.70. In morning trading, the stock hit a low of $18.70 and a high of $19.63. As of 11:05, AGO was trading at $19.53 up 1.38 (7.6%). The chart for AGO looks neutral and S&P gives AGO a neutral 3 STARS (out of 5) hold ranking.

Eventually, Time Warner (NYSE: TWX) will just be Warner Brothers, HBO, and Turner Networks, says Gordon Crawford, managing director of The Capital Group.

Why does this guy's opinion matter? Well, his company is Time Warner's biggest shareholder. He sees the coming divestiture of AOL (to which BloggingStocks belongs) as part of a broader effort that will eventually include the sale of its print division.

Vibe Media Group, publisher of hip-hop magazine Vibe, shut down in June, as the poor economy led to declining advertising revenue. Vibe has since been acquired for an undisclosed price by InterMedia Partners, a private equity firm.

InterMedia said it plans to resume publication of Vibe in November as a quarterly magazine. The operations of Vibe are to be integrated with those of Uptown, another urban lifestyle magazine InterMedia owns. Publishing veteran Jermaine Hall has been named as the new editor-in-chief of Vibe, and the new business will be known as the Vibe Lifestyle Network.

Playboy Enterprises (NYSE: PLA) is still around? I was surprised to hear that it was, according to a news article from Reuters detailing the struggling media company's second-quarter results. Unfortunately, Playboy remains a puzzle. How in the world is management going to turn the ship around?

Playboy's top line fell by 15%. The bottom line booked a loss of 26 cents per share. Expectations were for 23 cents per share to be lost. In the year-ago period, Playboy lost 10 cents per share. I think it's plainly obvious that Playboy just isn't the force it once was. Pretty sad to see this icon slowly fade into irrelevance as the digital revolution continues to devalue its historic brand equity.

MasterCard (NYSE: MA - option chain) shares are rising today after an analyst writing in this week's Barron's said the company's stock might be a better bargain than that of competitor Visa (NYSE: V). If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on MA.

MA opened this morning at $187.94. So far today the stock has hit a low of $187.35 and a high of $192.44. As of 11:45, MA is trading at $191.62 up $6.15 (3.3%). The chart for MA looks bullish and S&P gives MA a positive 5 STARS (out of 5) strong buy ranking.

A subscription to BusinessWeek will cost you $46 for $46 issues -- an 80% savings off the newsstand price!

Or you could just buy the company and have done with it. McGraw-Hill (NYSE: MHP) is exploring a sale of the beleaguered icon, but the magazine's huge operating losses could mean it will fetch just $1, according to some experts.

The reason? With annual losses estimated at anywhere from $10 million to $75 million, acquiring the business would cost huge sums of money for at least a few years -- even if a miraculous turnaround can be engineered. Time Inc., Forbes and Conde Nast are reportedly not seen as suitors.

With persistent rumors about top newspapers shifting toward nonprofit models, the "beg your readers for cash" plan is working for at least one smaller outlet.

A week ago, Paste, a music magazine, began asking its readers for donations. The Associated Press reports that "Editor-in-chief Josh Jackson said Thursday the suburban Atlanta-based monthly has raised $166,000 in donations. The magazine focusing on music, film and culture is struggling after a sharp decline in advertising revenue."

In an interview with Media Life, Jackson explained that the magazine has been able to drum up support by offering exclusive bonus tracks donated by artists like the Indigo Girls, Robyn Hitchcock, and The Decemberists.

Donald Trump's magazine, the cleverly-titled Trump, has folded after two anonymous years of poor sales. Did anyone reading this know that there was a Trump magazine?

Apparently this was the Donald's third run at having a magazine and each time it's been a cash-burning machine, perhaps because people who are intelligent enough to be literate don't buy into his tower of hot air. Gawker reports that "Trump Magazine was launched in late 2007 as a joint venture by the Trump brand and Ocean Drive Media Group (now Niche Media Holdings LLC), targeting affluent readers in major U.S. markets. The quarterly magazine saw early success, cashing in on the booming advertising market for yachts and other high-end commodities."

Playboy Enterprises (NYSE: PLA) reported another bad quarter yesterday, as Steven Mallas reported. It's no secret that Playboy is struggling because of changing demographics and the economy, but the post-earnings release conference call included another bombshell: The monthly magazine that was founded in 1953 may not be monthly for much longer.

The Wall Street Journal reports (subscription required) that "Playboy magazine, which has a guaranteed circulation of 2.6 million, this summer will combine its July and August issues to save money on printing and distribution, a move it says could be a precursor to a permanent curtailing of frequency."

People revealed earlier this week that Treasury Secretary Tim Geithner made its closely-watched list of the 50 Most Beautiful People.

Beautiful? Really? 50 Most Beautiful Treasury Secretaries perhaps -- but only because Hank Paulson looks like a rodent and Robert Rubin looks like the dad in that Twister Sister music video. Business Insider found time to do some digging and uncover the makings of a scandal. Joe Weisenthal reports:

It's a sad day for business journalism. Conde Nast announced that it is shuttering Portfolio, the glossy monthly business magazine launched two years ago and the accompanying web site, effective immediately.

What's so sad about this is that the magazine's failure appears to be a direct result of the soft economy and weak ad spending. For my money, Portfolio was the best business magazine going -- infinitely better than Fortune and Forbes.

Ad pages have been falling throughout the magazine publishing industry, and titles have been shut down at a breakneck pace this year, with newspapers not far behind. Some titles seem immune to the problem; or, at the very least, the lesser of many evilly-immense decreases. Scientific American, as a unit of book publishing juggernaut Macmillan, was one of those at only an 18.1% ad page decline in 2009's first quarter. And the title, 164 years old, has weathered many storms in the industry; it's as solid as an oak.

Yesterday, news of a reorganization had industry onlookers worried that a few employees would be let go. By the end of the day, media watchers were shocked as Editor-in-Chief John Rennie, who's held that role for 15 years, and at least 20 other employees were laid off.

Yesterday, I blogged about the catastrophic decline in advertising in the nation's newspapers and now Publisher's Information Bureau reports that the magazine industry is facing a similarly bleak situation. It's not surprising given that the key drivers behind declines -- a shift toward the internet by readers and weak consumer spending leading companies to cut back on overall ad spending -- are the same.

For the first quarter, magazine ad pages were down 25.9% over the prior year quarter. U.S. News & World Report, plunged almost 69% and Wired was down 57.2%. Boating, Sporting News, Boating Life, Sport Fishing, Power & Motoryacht, and Power Cruising were all down over 50%.