NBC, a division of GE (NYSE: GE), announced late today that it would offer free downloads of its popular TV shows. The programming will be available for PC viewing. TV commercials will remain in the shows and cannot be skipped.
According to The New York Times, the shows can be downloaded for one week after they are broadcast. "The NBC service, called NBC Direct, will begin a testing period in October with plans to be operational in November."
Perhaps it is a coincidence, but the programs will only work on Windows-based PCs. NBC cut its ties with Apple (NASDAQ: AAPL) iTunes at the beginning of the month.
PaidContent writes that eventually, users will be able to freely subscribe to pre-selected NBC programs, which will be sent to their computer right after the first broadcast airing. NBC's plans for the next year may include the ability for consumers to own the content permanently instead of having a file that expires a week after a show airs.
The move by the network, which is likely to be followed by other large content owners, may well be an effective way to break the strangle-hold that iTunes has on digital content. NBC did not want Apple to set the pricing for its shows. Offering the content for free would seem to trump that.
Steve Jobs will not be able to check out the new competition. The offering will not work on his Mac.
Douglas A. McIntyre is a partner at 247wallst.com.











Reader Comments (Page 1 of 1)
9-20-2007 @ 8:31AM
Wonkey the Monkey said...
*Yawn*
Until I can view them on my TV, my portable devices, and my Mac, this is a no-go.
If they'd just make them freely available without all this copy-protection baloney, everyone would watch their shows. A few might strip out the commercials, but how is that different than what's already happening with unauthorized downloads?
9-20-2007 @ 3:35AM
hardhead said...
NBC doesn't get it and GE stock holders will lose in the long run. Why bite the hand that feeds you? Offering this service for free will not be a long term solution. Why not provide "FREE" advertising as well?
9-20-2007 @ 2:02AM
Sebastian Lewis said...
OK, here's all the problems with it:
-Non Skippable Ads
-Explodes after a Week
-You don't own it
-Will not work on a portable media player
-Does not work on Macs
But in exchange for having to deal with all that, it's Free. So where did they bite into Apple?
Sebastian
9-20-2007 @ 9:52PM
David said...
Lets see if I understand this. NBC pulled its content from iTunes, because they couldn't charge more than the $1.99 per show, so the could give it away FREE? Seems like a winning business strategy.
Oh, by the way, Doug, Steve won't have any problem accessing from his Mac, since any Mac can run Windows and OS X... at the same time! Might want to think your quips through.
D.
9-20-2007 @ 8:22AM
Brad said...
No portable players? Unbelievable! I don't even want to comment on the rest of this stupid idea. If people want to watch NBC TV shows on their iPod or iPhone they are going to do it one way or another. And that way means zero revenue for NBC.
9-20-2007 @ 5:38PM
Pat said...
Don't you think Steve Jobs and his marketing team already thought of that? Do you think Steve Jobs would let anything negative happen to the empire that he's built? I don't think so. I'm AAPL and I'll never switch.
9-20-2007 @ 5:35PM
Pat said...
Don't you think Steve Jobs already thought of that? He is surrounded by very intelligent people. He has built an empire and will succeed no matter what. What other computer/MP3 player has a store of their own in the most prestigious malls across the country? Apple, that's who. Who has eliminated most other computer giants? Apple, that's who. Companies that THINK they are hurting the competition by not making their product available to Apple products will soon become dinasaurs. I believe in AAPL products and their stock. I've never been dissatisified, even with the drop in price of the iphone. Most new technology products are replaced within weeks after purchase; Apple is just the same. Always looking for something better for the consumer; and correcting a price quickly after introduction to make it affordable for everyone. I forsee a iphone, itunes classic, shuffle, nano or computer in everyones stocking or under everyones Christmas tree ( or Hannakah gift) this year.
9-20-2007 @ 9:36PM
Veronica said...
Ooooooooh, spicy Doug! You're getting really snappy with those little closers!
EXCEPT... Sorry, but Steve CAN watch them on his MAC... if he wants to. Remember?? MACS can run OS X OR Windows, natively.
You go tell 'em they better watch out though, Dougie . Apple will appreciate your warning.
Veronica
9-24-2007 @ 3:23PM
george scandalis said...
NBC biting Apple...Ouch, I'm sure.