GM Kills $10 Million Facebook Ad Campaign Because It Didn't Work
JCPenney's Ron Johnson: 'Customers Don't Get Our Pricing Strategy'
Investors following Apple (NASDAQ: AAPL) are well-aware of the huge potential in the iPhone and the breathtaking success of the iPod, but are they underestimating the humongous potential of the company's computer segment? Fortune's editor-at-large seems to think so and, speaking from personal experience, I agree wholeheartedly that the company's computer business has done incredibly well in recent times and should continue to do so. Mac computers are gaining market share, visibility, and trust in the difficult U.S. computer market.
Apple computers are much easier to use and much more appealing to the eye than other mainstream computers (Dell, HP, etc.). Their size, seemingly fail-proof Airport Wireless programming and ease of use are especially appealing to students. As a result, Mac computers are quickly becoming the computer to have for high school and college students.
Mac users have much more loyalty than most computer brands. I don't know one person who has ever permanently switched away from their Mac. In fact, I bought a Mac laptop about six months ago and couldn't be more pleased with its performance. I guess the saying should go, "Once you go Mac you'll never go back!"
Mac computers are becoming incredibly popular where it matters -- consumers who are going to be buying the products for many years to come. College students, Generation Y, and hipsters are a very attractive market and Apple has captured them in the MP3 player, computer, and cell phone market.
Investors underestimating the potential of Apple (AAPL) computers?
Posted Aug 22nd 2007 2:53PM by Kevin Kelly
Filed under: Industry, Apple Inc (AAPL)
Goldman Earnings Sink After Buffett Dividend
Johnson & Johnson's Income Falls 23%
Burberry Shares Leap on Sales Update
Reader Comments (Page 1 of 1)
8-22-2007 @ 7:50PM
Donald Bennett said...
Now you know of one who abandoned Mac. Used them from 92 to 98. Several needed applications either did not work on Mac or if they did their functionality was gutted...like Quicken, for example. I've looked but have not returned.
8-22-2007 @ 9:32PM
Fake Fake Steve said...
Hi Donald,
You're right. There are some apps that one must have and if they don't run on the Mac, so be it.
Anyhoo, come back in a couple of years after you've had enough of MS Win. There's a good chance, you'll have the apps you need then.
Namaste
8-22-2007 @ 10:44PM
mejack said...
quicken for Mac? http://www.apple.com/macosx/applications/quicken/
8-24-2007 @ 2:16PM
Constable Odo said...
I'm a MacBook Pro C2D user and I think it's the greatest Mac I've ever owned, but if I were a middle-class parent sending a young adult off to college, I'd buy a less expensive laptop. Some HP or Acer would offer more features for the buck. I honestly can't see most parents going out an buying a Mac willingly for their kids just because it's a Mac. I think it's just a matter of how much money one can afford to spend.
8-23-2007 @ 8:30AM
Neil Anderson said...
For most folks the Mac is an elegant solution to computing bliss.
8-23-2007 @ 6:31PM
Veronica said...
I completely agree with you... Investors are SERIOUSLY underestimating the value Mac Computers bring to Apple. In fact, it absolutely amazes me they are so overlooked.
The iPod and iPhone are technological trailblazers and incredible energizers of course, but so are the Mac Computers that have dominated the design, print, artistic and other creative communities for well over a decade, not to mention favor of the scholastic world.
And now that they have true PC compatibility, there should experience enormous growth as graduates and at-home Mac users bring them into work.
Thanks for the post.
Regards,
Veronica
9-10-2007 @ 1:14AM
Adam said...
I love you Kevin Kelly :-*