Wal-Mart bears down on NetFlix and Blockbuster


Wal-Mart (NYSE:WMT) has made enough mistakes recently that most of its competition may not be overly concerned when the company launches a new service.

That could be a mistake. Hewlett-Packard (NYSE:HPQ) is providing the technology for Wal-Mart to launch an on line video store and DVD-by-mail service. All six Hollywood studios have signed on: Universal (NYSE:GE), Paramount (NYSE:VIA), Disney (NYSE:DIS), Warner (NYSE:TWX), Sony (NYSE:SNE) and 20th Century Fox (NYSE:NWS).

The video download business is currently crowded with companies like Amazon (NASD:AMZN), Apple (NASD:AAPL), and private companies including Movielink.

NetFlix (NASD:NFLX) and Blockbuster (NYSE:BBI) have begun to move into the download market as they see their business of physical DVD rentals eroded by internet download operations.

If Wal-Mart is successful with the new service, shareholders at NetFlix and Blockbuster better duck.

Douglas A. McIntyre is a partner at 24/7 Wall St.

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