Are 58% of iPod owners really thinking of a Zune switch?


Recently ABI Research conducted a survey where it touted that some 58% of iPod users would consider a switch to a Zune within the next 12 months. The tagline has been passed around online.

At face value it raises an interesting question. Are iPod users as loyal as the Apple faithful? The younger, hipper adoptees of the iPod are fickle. They could ditch the device just as quickly as they took it up and made it the 'it' digital device of the last several years.

However, looking carefully at the study's methodology, worries about the iPod's marketshare diminishing drastically are set aside in favor of questions about the study itself. Dig this: the number was reached by showing participants a picture of the Zune media player and then "other competitive media players" and being asked if they would pick the Zune.

The specific mention of an iPod is not in the language. Tell you what, show me a picture of a Zune next to a turd and I'll be 100% likely to indicate a Zune preference, but it doesn't mean I'm going to buy one. We'd like to see a little more detail about the survey in question before panicking just yet.

Although Apple-faithful can always get riled up by negative information, more ripping apart of the horrible methodology of this survey can be found in the comments at Mac Daily News, the iPod Observer, and Ars Technica's forum which provides a run down of the dodginess of the survey. This is not a reason to worry about iPod sales just yet.

Tobias Buckell is an author, freelancer, and professional blogger who owns stock in Apple.

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