New iPod Nano may be unveiled in August

One reason Apple's stock price has been hammered lately is that a Wall Street analyst predicted that Apple would be unable to get a new generation of iPod out in time for back-to-school sales. Apple's stock price of late is tied very closely to performance of iPod sales.

Investors and consumers alike will be pretty psyched to see that ThinkSecret, one of the more prestigious Apple rumor sites, is reporting that a new iPod Nano will likely debut at next month's World Wide Developers Conference (WWDC).

The new iPod is expected to have a slightly larger capacity for songs, be in a metal alloy case to solve the scratching issues the Nanos have been dogged with, and be available in a series of colors.

In some ways the update doesn't sound like that much. Yet don't underestimate the importance of the scratch issue for Apple customers. Having a $150 device that is purchased for its stylish good looks start looking like a two-year-old scratched up piece of junk after it has been in a purse or pocket for a few weeks is not what Apple fans expect.

It's only halfway through the day, and Apple stock is up almost 64 cents, a 1.22 percent increase.

[Disclosure: I own Apple stock at the date of this post]

[Pic credit: Dan Taylor]